CNN’s ratings have been progressively decreasing, and the network is undergoing adjustments.
Fox News dominated the cable news ratings in July, finishing as the most-watched network in prime time and for the whole day, among both total viewers and adults 25-54, the advertiser-prized age group.
Fox was the only cable news network to have a gain in whole day ratings year-over-year, with an average viewership of 1.35 million people — an increase of 13% compared to the same period last year.
CNN placed third overall, while MSNBC finished second.
In February of last year, CNN had a terrible month, as Jeff Zucker resigned under pressure after an inquiry into Chris Cuomo’s unethical behavior as a prime time host exposed Zucker’s smokescreen over that behavior.
After then, Prime Time’s ratings dropped by roughly 70%.
Additionally, CNN has been famously liberal-leaning in its news coverage.
Considering the ratings, it is evident what viewers desire.
It is evident that the more objective the news coverage, the more people tend to like it and tune in more frequently.
CNN has made a concerted attempt to become more centrist in politics, but the talent who are recognized for their left-leaning views appears to be vanishing.
This is causing concern among CNN staffers who previously felt secure at the liberal news network.
The Daily Wire reported that the panic ensued after CNN parted ways with hard-left White House Correspondent John Harwood this week in response to Harwood’s hyperpartisan remarks, including a tweet in which Harwood asserted that “Biden’s assertion that Trump and extremist Republicans pose a threat to American democracy is undeniably true.”
More on this story via The Republic Brief:
During the 2016 presidential campaign, Harwood reached out to Hillary Clinton’s campaign chairman, John Podesta, and asked him, “What should I ask Jeb?”
The Hill noted at the time that Jeb Bush, at the time the email was sent, was the leading Republican contender to take on Clinton.
Warner Bros. Discovery canceled CNN’s new subscription streaming service, CNN+, earlier this year after it experienced significant struggles in attracting an audience. CONTINUE READING…