To avoid becoming the next Bud Light in the eyes of conservative Americans, Target is scrambling.
According to a company source who spoke with Fox News, the retail chain instructed certain Southern United States stores to remove LGBT product displays from the front of their locations.
Target reportedly made the decision to avoid further controversy after LGBT-themed merchandise aimed at children was spotted on store shelves prior to “Pride” month.
Fox reports that stores in South Carolina, Arkansas, and Georgia have relocated LGBT product sections to less prominent locations.
A Friday “emergency” contact, according to a source at Target, instructed managers to take action regarding LGBT sections.
“I think given the current situation with Bud Light, the company is terrified of a Bud Light situation,” the insider said of the corporate directive.
Target sells “gender fluid” flasks, rainbow-colored clothing for children, and “tuck-friendly” bathing suits, among other LGBT-friendly products. (“Tucking” is the practice of males concealing the outline of their genitalia in an effort to appear feminine.)
🚨 Target's newly released “LGBT Pride” collection includes “tuck-friendly” wear and rainbow-colored onesies, in the same section as pride attire for infants and children, stirring the original controversy. pic.twitter.com/lGGls4PGne
— Upward News (@UpwardNewsHQ) May 23, 2023
The directive to conceal LGBT displays was issued during a corporate call about store safety, according to the source.
“The call was super quick. It was 15 minutes. The first 10 minutes was about how to keep your team safe,” the source said. “The last five was, ‘Move this to the back, take down the mannequins and remove the signage.’”
“We were given 36 hours, told to take all of our ‘Pride’ stuff, the entire section, and move it into a section that’s a third the size. From the front of the store to the back of the store.”
According to the source, Target employees were relieved by the corporate decision to reduce the company’s propagation of the LGBT agenda.
“Everyone was like, ‘Thank God,’ because we’re all on the front lines dealing with it.”
More on this story via The Western Journal:
Target recently found itself at the center of another controversy after it was discovered that the designer of some of its LGBT clothing is seemingly a satanist. CONTINUE READING…