Twitter’s Elon Musk era has started with upheaval and cuts.
“Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists. Extremely messed up! They’re trying to destroy free speech in America,” Musk tweeted on Friday.
Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists.
Extremely messed up! They’re trying to destroy free speech in America.
— Elon Musk (@elonmusk) November 4, 2022
According to a story in The Wall Street Journal, brands like General Mills, Mondelez International, Pfizer, and others have suspended their Twitter advertising in order to better comprehend the brand safety guidelines of the Musk age.
According to The New York Times, employment cutbacks happened on Friday as Musk complained about ad budget reduction.
Up to 50% of Twitter’s 7,500 employees, according to earlier projections, might lose their employment.
An email to employees stated, “In an effort to place Twitter on a healthy path, we will go through the difficult process of reducing our global work force.”
The email stated, “We recognize that this will impact a number of individuals who have made valuable contributions to Twitter, but this action is unfortunately necessary to ensure the company’s success moving forward.”
Regardless of their position going forward, staff members were instructed not to report to work on Friday.
According to the Times, a Twitter email to staff members stated, “To help ensure the safety of each employee as well as Twitter systems and customer data, our offices will be temporarily closed and all badge access will be suspended.”
“We acknowledge this is an incredibly challenging experience to go through, whether or not you are impacted,” the email said. “We are grateful for your contributions to Twitter and for your patience as we move through this process.”
More on this story via The Western Journal:
For those who remain, a change in workplace culture is coming.
On Thursday, according to the Times, which cited two people it did not name as its source, workers saw that Twitter’s “Days of Rest,” monthly days off given to employees, were removed from their calendars.
The Journal report, citing a notice from Twitter, said employees given “non-working” status would be paid through their date of being fired, which for at least two individuals would be early next year. Employees getting the ax would also get a month’s pay as severance, the Journal reported. CONTINUE READING…