Mike Lindell’s business is struggling, and as a result of sales decline-induced consolidation, he is compelled to auction off hundreds of items.
Tuesday’s auction will feature approximately 850 items, ranging from office supplies to industrial and warehouse equipment.
According to Lindell, who has been challenging the results of the 2020 presidential election after his activism harmed his extremely successful MyPillow business, the equipment had to go.
According to Lindell, who spoke with WCCO-TV, retailers including Walmart and the virtually defunct Bed, Bath & Beyond “canceled” MyPillow.
“It was a massive, massive cancellation,” the CEO said, according to the Minneapolis Star Tribune.
“We lost $100 million from attacks by the box stores, the shopping networks, the shopping channels. All of them did cancel culture on us.”
Lindell is not giving up easily, as he is adapting his business strategy to focus on direct sales as well as outlets that still carry his products.
However, he asserted that as his business model evolves, so do the space and equipment needs of the company in Minnesota.
“We kind of needed a building and a half, but now with these moves we’re making, we can get it down to our one building,” he said, per the Star Tribune.
“If the box stores ever came back, we could have it if we needed it, but we don’t need that. It affected a lot of things when you lose that big of a chunk [of revenue].”
My employees and I thank you all for your continued support! pic.twitter.com/jZQpYSUHex
— Mike Lindell (@realMikeLindell) July 8, 2023
Lindell notified WCCO that he had kept his current staff to prevent layoffs.
“I do every customer like my only customer and every employee like my only employee,” he said.
He asserted that some of his employees had been transferred to other departments in order to maintain their employment.
More on this story via The Republic Brief:
When the Star Tribune asked if the ongoing legal actions against him had increased his load, he responded, “Of course it has.” CONTINUE READING…