Fox News cable news ratings have plummeted in the key 25-54 age demographic since late April, when the network removed top-rated anchor Tucker Carlson from the air.
The situation at the network has deteriorated to the point where longtime presenter Sean Hannity has fallen behind MSNBC’s Joy Reid in the key demo.
Liberal reporter Glenn Greenwald tweeted: “The 8 pm slot on Fox with Tucker was not only consistently number 1 in the key demo – 25-54 – but routinely had 400,000 viewers or more. Without Tucker, it’s crashed to worse-than-MSNBC levels: barely 100,000 people. Hannity is in 14th place, behind Joy Reid! A total collapse. It’s so clear Fox’s firing of Tucker was not just financially driven, bereft of the Murdochs’ and Paul Ryan’s ideological goals. Firing Tucker destroyed its prime-time ratings. There’s no argument Tucker’s twice-a-week Twitter postings compete with Fox. They want him silenced.”
The 8pm slot on Fox with Tucker was not only consistently number 1 in the key demo – 25-54 – but routinely had 400,000 viewers or more.
Without Tucker, it's crashed to worse-than-MSNBC levels: barely 100,000 people.
Hannity is in 14th place, behind Joy Reid!
A total collapse. https://t.co/amcsLNIZMo
— Glenn Greenwald (@ggreenwald) June 20, 2023
Since Carlson’s unexpected dismissal, Hannity’s primetime program has been under fire.
The average audience for Hannity’s show, which peaked at nearly 2 million in the final weeks of May, has dropped to approximately 1.7 million so far in June. Before Carlson’s departure, Hannity’s primetime program averaged approximately 3 million viewers per night.
“Fox News and MSNBC have been neck and neck in the cable news ratings in recent days and Wednesday was no different as Fox News and MSNBC tied in the total day demo. Fox beat MSNBC in total viewers in both the total day and primetime averages but lost the prime-time demo to MSNBC,” Mediaite reported. “Fox’s The Five remained the top-rated show on cable news with 2.68 million total viewers, helping to boost Fox’s average.”
“MSNBC and Fox both scored 156,000 total day demo viewers, while CNN was third with 111,000. In total day viewers, Fox won with 1.39 million viewers to MSNBC’s 1.2 million — CNN had 557,000. In prime time, Fox just beat MSNBC with 1.79 million total viewers to 1.76 million, and CNN was in third with 706,000. MSNBC won the prime-time demo with 216,000 viewers over Fox’s 166,000. CNN was third with 140,000 demo viewers,” the outlet added.
After years of dominating cable news ratings, Fox News Channel has been dethroned by left-leaning rival MSNBC in key time slots.
“Nielsen data regarding the week ending this past Sunday was shared on Twitter on Tuesday by A.J. Katz, a reporter specializing in the cable news business. According to the data, Fox’s primetime 8 p.m. to 11 p.m. ET viewership averaged 1,504,429. The average viewership for the more left-leaning MSNBC over the same time frame averaged 1,520,857, narrowly beating out the conservative network that has long been a leader in cable news viewership,” Newsweek reported.
More on this story via Conservative Brief:
“Barring a last-second data reporting change, Fox’s 120-week-long winning streak in primetime appears to be over,” Katz wrote. CONTINUE READING…