As a result of Twitter users drawing attention to an advertisement for Ford Motor Company’s “redefining tough” campaign that depicts a rainbow-colored vehicle, the automaker may be at the center of a potential dispute.
In the advertisement, two Ford Raptor pickup vehicles are seen racing through the desert.
Both are covered in sand at the outset of the advertisement as they face off against one another.
Pride knows no bounds @Ford pic.twitter.com/f3EZA9mgZJ
— Caroline (@carolinecwilder) May 17, 2023
Before one vehicle outruns the other, it is revealed that it has been painted with the LGBT rainbow flag, including the transgender baby blue and pink colors.
At the conclusion of the commercial, the phrase “REDIFINING TOUGH” appears, and the word “TOUGH” flashes in LGBT colors.
Reportedly, Ford now considers it “tough” to represent a movement that seeks to legalize the genital mutilation of children.
The advertisement, which was created by Ford’s European division more than ten months ago, has only recently received over one million views on Twitter.
I looked it up. It's real. It's the European division. Very disappointing. pic.twitter.com/TPb6fBYU6G
— Mr Reagan 🇺🇸 (@MrReaganUSA) May 17, 2023
Twitter users were not particularly impressed with the advertisement.
https://t.co/SIOWILYVIo pic.twitter.com/tvmYduuTZr
— Stonetoss Comics (@stone_toss) May 18, 2023
Pure Bud Light energy.
— Jeremy Carl (@jeremycarl4) May 17, 2023
If I was gay, this would make me straight.
— Salty Cracker (@SaltyCracker9) May 17, 2023
A different user called notice to the vehicle’s ‘gay’ license plate.
They can't be serious? pic.twitter.com/ehlqF9TGeI
— Jack Montgomery (@JackBMontgomery) May 17, 2023
Ford may encounter unanticipated repercussions as a result of the extremely successful Bud Light boycott in response to its collaboration with transgender personality Dylan Mulvaney.
Given the damage done to Anheuser-Busch in recent weeks, it will be fascinating to see how many large corporations support the LGBT cause prior to ‘Pride Month’ in June.
More on this story via The Republic Brief:
Adidas, a firm that recently unveiled its “Pride 2023” ad campaign with a man sporting a women’s one-piece bathing suit, may look back on its choice. CONTINUE READING…
