Chris Wallace has not had much success attracting an audience since leaving Fox News and joining CNN in the wake of the 2020 presidential election, but CNN executives continue to grant him opportunities.
According to The Hollywood Reporter, the network will provide Wallace with more opportunities as he moves from his Sunday time slot to a new one during Friday prime time. According to reports, Wallace will also play a role in CNN’s coverage of the 2024 presidential election.
“While Wallace’s CNN+ show fell victim to the streaming platform’s short shelf life, it was rejuvenated and revamped just a few weeks later in the form of Who’s Talking to Chris Wallace? And this time, it would be much more widely available. The series would stream full interviews on HBO Max on Fridays, and a condensed one-hour version weekly on CNN Sunday nights,” the outlet noted.
“For the third season, debuting today, the CNN TV version will shift to Friday nights at 10 p.m., with HBO Max (soon to be Max) remaining the streaming home for the long-form interviews,” the outlet added.
“The thought was it just lines up better to have it dropping Friday mornings on Max, and then on Friday evenings you can see and find the news, or what the controversial comment was, on CNN primetime,” Wallace said.
“We’re thrilled that the CNN audience will now get to see these newsmaking interviews the same day that they are available on HBO Max,” a spokesperson for the show said on Wallace.
The outlet claimed that Wallace’s program “performed well on Sundays,” but this is relative; the network’s overall ratings have plummeted and it now trails cable news powerhouse Fox News by a wide margin.
The final week of January was the worst since the program’s premiere in spring 2022.
“Wallace’s show averaged only 365,000 viewers for the entire month of January,” Even worse, in the advertiser-desired 25-54 age group, his struggling program averaged only 48,000 viewers, the Western Journal reported.
Wallace’s program was originally scheduled to air on CNN+, the network’s $300 million subscription streaming service that flopped about a month after its launch.
The Washington Examiner also reported that on a particular Sunday, Wallace’s program only garnered approximately 323,000 viewers and 38,000 in the 25-54 demographic.
The Western Journal subsequently added:
It appears that Wallace cannot triumph by losing these days. It is not that people are not watching Sunday news programs. Consider the former Republican representative Trey Gowdy’s Sunday Fox News broadcast as evidence. According to US TVDB, “Sunday Night in America with Trey Gowdy” averaged over one million viewers in January. Gowdy approximately doubled the number of viewers in the 25-54 age bracket that Wallace attracted.
More on this story via Conservative Brief:
CNN continued to struggle mightily, with few of its shows really gaining much traction, including the recently revamped morning show. CONTINUE READING…