As CNN’s ratings continue to decline, a high-profile reorganization of the network’s programming and personnel may be forthcoming.
The ratings situation for CNN and MSNBC has continued to deteriorate over the past few months, and as a result, they continue to undertake significant changes to save their networks.
“MSNBC finished last week No. 9 on basic cable with an 800,000 primetime viewer average. That’s the network’s lowest finish in the daypart in quite some time—and is -22% from what the network averaged in the daypart the previous week. MSNBC also averaged 556,000 total day viewers this past week, No. 3 on basic cable and -16% from the prior week. When it came to adults 25-54, MSNBC averaged only 71,000 in primetime this past week (No. 43 on basic cable). That’s -35% from the prior week. The network also averaged 58,000 adults 25-54 in total day, which is -26% from the prior week and No. 33 overall on basic cable. The 71,000 and 58,000 in the aforementioned measurements represent MSNBC’s lowest number in each since 1999,”, according to AdWeek.
“Elsewhere in cable news land, CNN averaged 603,000 total viewers in primetime last week, down -19% from the week prior. CNN’s A25-54 viewership in primetime (122,000) was -40% from the prior week. Additionally, in the total day, CNN lost -16% in total viewers (458,000) and -26% in the key demo (96,000). CNN had its lowest-rated Monday-Friday since the Obama administration,”, according to the report.
“CNN dropped -23% in average total primetime viewers and -27% in the primetime demo, -17% in total day viewers, and -20% in the total day demo. MSNBC struggled the most relative to 2021, -37% in average total primetime viewers, losing more than half of its A25-54 audience in primetime (-55%), to go with -26% in total day viewers and -41% in the total day demo vs. the year-ago week, which also started on Memorial Day,”
Now that the new owners have taken over, it appears that the business will face significant adjustments.
More on this story via The Republic Brief:
A number of CNN’s biased hosts, including analysts Brian Stelter and Jim Acosta, could be replaced by new hosts as the network adjusts to dramatically improve their reputation.
According to Axios, Chris Licht, the newly appointed head of CNN, “is evaluating whether personalities and programming that grew polarizing during the Trump era can adapt to the network’s new priority to be less partisan.”
As per three sources close to the situation, if the talent cannot adjust to the current environment and become more straight-forward and less partisan, they are at immediate risk of losing their jobs. Read more…