CNN, which has recently struggled with historically low ratings as a result of lineup changes, was mocked online after announcing the premiere of a new show featuring some familiar personalities.
The network announced the launch of a new daily afternoon program titled “CNN News Central” in a press release issued last month.
The show would join the lineup in order to “bring a more dynamic and illustrative approach to covering news and the developing stories of the day.”
However, Brianna Keilar, Jim Sciutto, and Boris Sanchez serve as hosts.
Sanchez has been with the network since 2015, while Keilar and Sciutto have been daytime anchors for CNN for several years.
CNN tweeted about the program on Monday to remind viewers of its premiere later that day.
TODAY: Don’t miss the premiere of ‘CNN News Central’ with @brikeilarcnn, @Boris_Sanchez and @jimsciutto. 1-4pmET weekdays on @CNN! pic.twitter.com/6E3QNDRdmI
— CNN Communications (@CNNPR) April 17, 2023
The network’s attempt to generate interest backfired, as it was met with ridicule.
Twitter users who encountered the post took note of CNN’s recent efforts to compete with its cable news rivals by seemingly trying anything.
You have to admire the perseverence.
They keep taking the same people who nobody watches or wants to watch, scrambling them up like eggs, re-branding them with new generic and banal slogans (CNN News Central!) and hoping that, this time, something will click. 💪 https://t.co/sTEMlaFYjR
— Glenn Greenwald (@ggreenwald) April 17, 2023
CNN needs more help than just rebranding.
— Z (@Zclove2bme) April 17, 2023
You didn’t change the meal. You merely rearranged the crap on the plate.
— J. J. Way (@Oddtask) April 17, 2023
I can see the future… pic.twitter.com/4lV6XsgYFK
— RobbyBaron (@RobbyBaronUp) April 17, 2023
More trash rearranged, should be great. Lol
— Travis Neliton (@TravisNelitons) April 17, 2023
Sorry, but have other plans. 😬🙄😂
— Alan Kruss (@alan_kruss) April 17, 2023
THE PROPAGANDA IS VERY PROUD OF ITSELF
(u suck)
— ｆｏｌｌｏｗｅｒ (@ClobberChop) April 17, 2023
Who?
— Anus meus ardet (@FLSoccerFan) April 17, 2023
Of “CNN News Central,” the network said the show will “serve as the core hub of the network’s best-in-class newsgathering operation during the day, bringing stories to viewers in real time, while offering perspective and context to key issues.”
The news release said, “Modeled after CNN’s special election programming, ‘CNN News Central’ uses similar technology and storytelling tools and applies them to news well beyond politics.”
More on this story via The Western Journal:
The news release concluded, “The immersive approach will showcase what CNN does best — breaking news, visual storytelling, and factual, impactful reporting.” CONTINUE READING…
