Fox News reported on Monday that the most infamous American company sponsored an offensive Pride Parade attended by young children in Toronto over the weekend. In addition, they received additional discouraging sales information.
In the video, dozens of festivalgoers dressed as Bud Light riders past a cheering crowd while waving.
JUST IN: Bud Light appears to be going all in with the LGBT audience as they made a guest appearance at the Toronto Pride Parade.
Are they trying to set a record for the quickest destruction of a company in history?
Bud Light was a sponsor of the Toronto event where adults were… pic.twitter.com/25f7jtmyQA
— Collin Rugg (@CollinRugg) June 25, 2023
The subsequent video shows nudists donning hats marching in the parade. According to Fox News, a number of children and their families strolled passed the men.
Another group of nudists take part in the Toronto Pride Parade.
— The Post Millennial (@TPostMillennial) June 25, 2023
Drag dancers performing in front of the crowd while baring their breasts was another NSFW parade incident that was captured on film.
Bud Light has a stage at Toronto Pride. This is one of the acts. pic.twitter.com/V9vB0AkdHY
— D. Scott @eclipsethis2003 (@eclipsethis2003) June 24, 2023
Fox News also exposed additional disturbing behaviors that occurred in open view of the children.
Another clip depicts a person donning a p**is costume that completely covers his head. A young girl sitting in a stroller and gazing at the phallic-costumed individual is captured by the camera.
Other videos depict a group of naked males playing and bathing in a fountain surrounded by children. On a stage emblazoned with Bud Light branding, scantily clad dancers donned fishnets, nipple decals, and bizarre sock-like masks.
The fact that Bud Light felt comfortable sponsoring this event suggests that the decline in sales must have slowed to some degree. After all, they are spending millions of dollars on advertising, so it would be reasonable to assume that the campaign has been at least partially successful.
However, not in the manner that they had anticipated. As reported by the New York Post, the number of Bud Light cases sold reached an all-time weekly low, according to the most recent data.
According to the most recent data, Bud Light sales experienced their steepest weekly decline since the beer brand announced its calamitous partnership with transgender social media influencer Dylan Mulvaney.
In the week ending June 17, sales of Anheuser-Busch decreased by a staggering 28.5% compared to the same period last year, according to the most recent sales figures released by Bump Williams Consulting and NielsenIQ.
This surpasses last week’s 26.8% decline, which surpassed the previous week’s 24.4% decline.
Modelo Especial, the largest challenge to Bud Light’s position as the most popular beer in the United States, is currently enjoying success.
In the week concluding June 17, Modelo sales increased by 8.6%, according to the results.
During the same seven-day period, sales of significant competitors such as Yuengling Lager, Coors Light, and Miller Lite increased by 25, 1, and 16, respectively.
The Post has reached out to Anheuser-Busch for comment.
Despite the disappointing report, Bud Light remains the most popular brand in the United States, despite Modelo outselling it every week since May.
Since Mulvaney posted photographs promoting Bud Light on social media at the start of April, Anheuser-Busch has encountered resistance from beer enthusiasts.
More on this story via The Republic Brief:
Bud Light has made an effort to make amends by launching new advertising, but some may view this as too little, too late. CONTINUE READING…