A recent report estimates that Anheuser-Busch InBev’s market value has dropped by a staggering $15.7 billion since April 1, when the Dylan Mulvaney scandal broke.

Investor’s Business Daily derived this estimate using data from S&P Global Market Intelligence and a conversion to U.S. dollars. Mulvaney endorsed Bud Light on April 1, the first day of the NCAA March Madness tournament.

According to Jared Dinges, a beverage analyst at JPMorgan Chase, “we believe that there is a subset of American consumers who will not drink Bud Light in the foreseeable future.” Annually, “we believe a 12% to 13% decline in volume would be a reasonable assumption.”

Since April 1st, Anheuser-Busch shares have decreased 11.9%, while Molson Coors Beverage shares have increased 20%, giving Coors an additional valuation of $2.2 billion. Analysts at JPMorgan predict that Anheuser-Busch’s U.S. beer sales could decline by 12 percent this year.

Dinges noted that since the beginning of April, “shares of Anheuser-Busch have underperformed EU Beer peers by 15%.” “We believe this is due to U.S. uncertainty, as investor attention has transferred to the potential impact of the Bud Light scandal… We do not anticipate a recovery of lost sales in fiscal year 2024.”

Budweiser accounts for 11% of Anheuser-Busch’s revenues, Bud Light for 7%, Corona for 8%, and Brahma for 7%.

In a recent interview with The Daily Wire, former Anheuser-Busch sales and distribution president Anson Frericks predicted “a long, hot, and dry summer for Anheuser-Busch.”

“I think that you’re going to see sales continue to be down because customers, it’s too easy for them to switch to other brands, and they’re seeing the impact of their results,” he predicted. “If they want those customers back, they have an easy decision that they can make, which is saying, ‘We want Bud Light customers back, therefore Bud Light is not going to get involved with political issues moving forward.’ If not, they’re probably going to be in a worse position next year and their sales will continue to decline.”

Mulvaney, a man who identifies as a woman, posted a video on April 1 promoting his affiliation with Bud Light to his 1.8 million Instagram followers. “This month I celebrated my 365th day as a woman, and Bud Light sent me the best gift ever: a can with my face on it,” said Mulvaney.

Donald Trump has criticized the producers of Bud Light for catering to “the radical Left” after employing a notorious transgender influencer to promote the popular beer.

Anheuser-Busch was criticized by the former president for hiring Dylan Mulvaney after he garnered notoriety for capturing his gender transition on TikTok.

In a post on his Truth Social platform, Trump lauded a conservative writer. Recently, the author referred to the ad campaign as “a savvy, clueless, incredibly stupid miscalculation.”

“The time has come to defeat the Radical Left at their own game. Anheuser-Busch has realized that money speaks volumes. New book by Wayne Allyn Root is excellent. Purchase a copy immediately!’ Trump proclaimed.

Following its decision to profit from the “pride” agenda, yet another major company is attempting to avoid a significant backlash.

The CEO of Target, Brian Cornell, who stated that “woke” capitalism is “great” for the company and “the right thing for society,” is receiving a rude awakening.

As customer calls for a boycott increase, the company has been frantically attempting to avoid a “Bud Light moment” by requiring some retailers to remove LGBTQ Pride merchandise.

Target stores in the South and rural America, according to an informant, are removing contentious LGBT-themed merchandise prior to June Pride month to prevent further outrage. Products ranged from gender-neutral coffee containers to transgender-friendly “tuck-friendly” bikinis. The reason for the abrupt change, according to an insider, is “to avoid the kind of backlash Bud Light has received in recent weeks.”

More on this story via The Republic Brief:

The insider claimed that last Friday, a “emergency” conference call was made with store managers and senior district directors to destroy Pride sections on retail floors in order to avoid a sales-slamming catastrophe similar to the 24% hit Bud Light has suffered. CONTINUE READING…